Flawless ink Cosmetics x Euphoria Market

For Erica Garcia, the founder of Flawless Ink Cosmetics, beauty isn’t just about aesthetics — it’s about confidence, empowerment, and self-expression. Specializing in permanent makeup, Erica helps clients enhance their natural features, offering services that make them feel effortlessly flawless. She later expanded into tooth gems, blending creativity with her artistry to reach a wider clientele.

Her journey into the beauty industry was anything but conventional. As the child of an immigrant parent, Erica was encouraged to pursue a traditional career path, leading her to nursing school. But despite following expectations, she felt unfulfilled. “It took me years to finally take a chance on myself,” she shares. When she discovered the world of permanent makeup, she saw an opportunity to merge artistry with empowerment, creating a career that resonated with her passion.

Starting Flawless Ink Cosmetics was a leap of faith. Though she completed the necessary courses and testing for her tattooing license, Erica relied heavily on instincts, hard work, and determination. Over time, her instincts sharpened, helping her find a balance between risk-taking and strategy. “I had people doubting what I could accomplish, but I trusted myself, and now I see the results of that belief,” she reflects.

Her advice for aspiring entrepreneurs? Bet on yourself. Step outside of expectations, stay consistent, and don’t let fear dictate your path. After her first pop-up event at Euphoria Women’s Market, Erica felt a deep sense of fulfillment, realizing this is just the beginning for Flawless Ink Cosmetics. “Success isn’t about a degree — it’s about finding what fulfills you and going after it with everything you’ve got.”