Her Closet Collective x Euphoria Market

(Left to Right) Pauline Kidder, Vivi Ampuero, and Sera Yildiz

Pauline Kidder, Vivi Ampuero, and Sera Yildiz always found themselves constantly rummaging through each other’s closets, borrowing statement pieces for events, and swapping styles as naturally as conversation. That shared instinct for reinvention became the foundation of Her Closet Collective, a vintage resale brand that aims to turn personal wardrobes into community-driven fashion cycles.

Their journey began at pop-ups in Virginia, but the turning point came when they attended last year’s Euphoria Market [Summer 2024] as shoppers. “We were shopping around and realized a gender gap,” Kidder recalls. “Everything was denim, camo, and grays. Where were the pieces for the girly girls?” The trio decided to bridge that gap themselves, curating a collection that celebrates femininity and individuality while promoting sustainable fashion.

At its core, Her Closet Collective reflects its founders—intuitive, adaptable, and ever-evolving. “A dress gets to live another life,” Yildiz explains. “It has its moment with one person and then moves on to someone else.” The brand embraces this fluidity, operating with instinct and firsthand consumer experience.

The trio quickly learned that running a business is as demanding as it is rewarding. It’s a hustle. Yet, as they continue to grow, one thing remains constant: Her Closet Collective isn’t just about selling clothes—they’re about self-expression and a shared love for fashion that never goes out of style.