Ateneo golf
Gerard Yatco, the visionary behind Ateneo Golf, is not just reshaping the industry; he's revolutionizing it. His fresh perspective, which seamlessly blends style with tradition, sets new standards in golf. Gerard's journey into golf began in 2020, inspired by a desire to transform the sport he grew to love.
Transitioning from a finance job in NYC to a golf enthusiast in Northern Virginia during the COVID-19 pandemic, Gerard found his passion for golf intertwined with his love for streetwear fashion, giving birth to Ateneo Golf.
The name "Ateneo," drawing from various cultural and historical references, symbolizes a place of learning and wisdom, reflecting Gerard's deep connection to education and enlightenment.
With Ateneo Golf, Gerard aims to change golf, breaking free from the conventional norms of "stuffy" attire and ushering in a new era of streetwear-inspired fashion on the green. For Gerard, it's not just about playing the game but enjoying it in comfort and style.
Despite facing challenges, Gerard's commitment to authenticity and creativity propelled Ateneo Golf to success, evident in the thriving community it has cultivated, the sold-out tournaments it has hosted, and the thousands of items it has placed on people’s backs.
As Gerard continues to expand Ateneo Golf, his message to aspiring entrepreneurs is clear: perseverance, faith, and staying true to one's vision are key to overcoming obstacles and achieving success.
With ambitions to make Ateneo Golf a full-time endeavor and establish his own brick-and-mortar presence, Gerard remains dedicated to nurturing both his brand and the aspiring creators within his community.
With an open invitation to those seeking guidance, Gerard emphasizes unity and mutual growth, championing the ethos of collective advancement and shared knowledge. Gerard closed off with a statement: " Let’s find ways to come up; we’re all in this together. We’re students of the game, and we’re students of life.”
Follow Ateneo Golf on Instagram to view their new Spring Four and Pro Shop Staples collection along with their other timeless gear.